Ethos Outline Essay

When you write you must believe that people will wonder and question your authority. g. Maybe not scientific expertise, but personal experience. . Having profession titles also can endorse trust. i. Small signals of authority can be picked up almost subconsciously IV. Establishing Credibility j. Humor puts a listener at ease, and helps them identify k. Listen to people confident enough to make fun of themselves. l. Move quickly to reasonable claims after and back it up with evidence. m. Audiences respond to how you present yourself as a person. n. Using language to show that you respect, not talking about nor below them. o. Citing respectable sources to show that you have done your work. p. Using conditions of rebuttal. V. Coming Clean about Motives q. Readers will ask how it benefits the narrator of the idea. r. Stating blanking how, and potential conflicts of interest will cause gained trust. s. In political circles, it is almost sport to assume the worst about motives. t. Admission of uncertainty helps build a bridge. After reading about the appeal of Ethos I mostly reflected on the fact that there was a lot I had never thought about with natural human tendencies. Mostly what was interesting to me was the fact that we mostly base our trust on the character of a person. Maybe if they back up their statements with facts we will believe, but it all starts with the character of a person. I also had never thought that people started with humor because they needed to connect, and bring themselves to a trusting level with their audience. Another thing I had not thought of was that readers will always question their writers, even subconsciously, about many different subjects. One main point I did not understand completely was talking about motives, and how saying conflicts of interest would help you connect to your reader, besides just on a trust level. Besides that I thought this chapter was very interesting, and contained many things that made sense, but I had never thought about or questioned before.

Articles in Contrast

It can be interesting how two different newspapers will report the same news in a slightly different manner. This can be viewed in the following two articles that were recently published: â€Å"New commander for Mideast says ‘time is short' on Iraq future† [International Herald Tribune (IHT)] By Brian Knowlton (Published: January 30, 2007) and â€Å"‘Time is short’ for Iraq turnaround: US commander† [Agence France-Presse (AFP)] by Jim Mannion (Published: January 30, 2007) In summation, both articles inform the public that in Admiral William Fallon’s testimony to the US Senate, he stated his belief that a turnaround for success in Iraq is possible if a new strategy is implemented, but the window of opportunity for success is very small. There are two similar photographs that accompany the articles. The AFP stresses a long shot photo of Admiral William Fallon testifying before the US Senate while the IHT uses a similar photo, but one that is a closer, tighter shot. In both photos, the Admiral holds up his hands in a gesture of emphasizing his seriousness. The photos complement the story well as they provide a clear image of the Admiral. Both articles provide the basic facts of the situation that relates to the headline, but then segue into different subject matter. The IHP drifts into a discussion on the dangers that Iran poses to US and Western European interests while the AFP article drifts into reports about civilian casualties and loss of life/ While both articles are factual, it is obvious that both articles also have a certain bias to them. The IHP article clearly tries to label Iran as the main villain in the conflict while the AFP uses the article to make the US war effort look like a grim failure. Granted, Fallon touched on both issues in his testimony, but it is curious how both papers â€Å"cherry picked† what to report and how to report it. To a great degree, the IHP article was far more enjoyable because it had a glimmer of hope in its contents. The AFP article was downbeat and gloomy, emphasizing death and destruction. While the situation in Iraq is dire, there should always be a sense of hope present for the future. Bibliography Knowlton, Brian.   30 January 2007. â€Å"New commander for Mideast says ‘time is short' on Iraq future.† International Herald Tribune. Retrieved 30 January 2007. URL http://www.iht.com/articles/2007/01/30/news/policy.php Mannion, Jim. 30 January 2007. â€Å"‘Time is short’ for Iraq turnaround: US commander† Agence France-Presse. Retrieved 30 January 2007. URL http://news.yahoo.com/ s/afp/20070130/pl_afp/usiraqmilitaryfallon_070130204955   

Technologyâ€Ups Competes Globally with Information Technology:

Technology—UPS Competes Globally with Information Technology: The website is pretty straight forward and easy to navigate. UPS has spent a lot of time and millions of dollars making a website user friendly and easy to use for all customers, whether small, large, international, etc. What Services does Website Provide? 1. Individuals. Individual shippers can check time in transit zones, how long it will take to ship a package to a particlar destination, costs of that shipment, and can even keep a mail list directly on-time for frequently used shipment addresses. The website will till you prices for each service such as ground, 3 Day Select, 2 Day Air or 1 Day Air overnight†¦ even Sonic Air which can move stuff in just hours. 2. Small businesses. Can do all things an individual user can plus track shipments, maintain contact lists, offer multiple options of transportation to the end user. The customers can even get notified through email and texts the location of their shipment or any delays, this is invaluable for UPS’s just-in-time logistics world. 3. Large businesses. Large business can track large volume of shipments using a service call Quantum View. It will track delivery performance, track exceptions during the delivery cycle, and get notified on key service thresholds. It can monitor shipping trends, zones, and potential help analyze the cheapest and most effective way to use all of UPS's services. Many large customers have volume discounts, incentives and all that can be managed within the UPS information network. I think the newly updated website has offered customers a lot of options and help clarify the complicated world of logistics†¦ specially international shipping and brokerage. UPS have actually won some awards in the internet world for our user friendly website. It is important to mention the international support the UPS can give a start up company. To many customers, information regarding a package is almost as important as the package itself. UPS has invested in scanning and tracking technologies to provide up to the minute information on where each package is while in the UPS system. If there are weather or service delays, that is tracked as ell and can even prompt a message to the receiver and shipper. Large companies also benefit from the full array of UPS's extensive portfolio, such as freight, ocean and air, trade direct, international brokerage, banking, logistics management, billing, managing customer databases, etc. UPS have logistics specialists that work with new companies to assist them in all the customs, brokerage, transportation, warehousing, payments, security, delivery, inventory managing, etc. all while doing business internationally. UPS has worked hard to offer customers a â€Å"one-stop-shop† so their customers won't need to look elsewhere for part of there logistics needs. UPS try to develop a deep, integrated relationship with each customer by developing value based solutions that support their business and in turn gives them business. If businesses grow, UPS grow, that is their motto. UPS have also business development associates that work with each customer and they become the one â€Å"go to† person for all issues when it comes to trade and transportation. It is almost like a partnership to help navigate the complicated world of logistics and shipping. UPS want business to focus on their core competency while they take over almost everything else, some large companies that have a deep relationship with UPS that they rarely talk about: Nike, DELL, IBM, Amazon, Ford, Williams Sonoma, Costco, HP, Verizon, Apple, ATT, etc. UPS also handle almost all of their logistics needs so they focus on what they do best. A department that I specially think is very important and unique in UPS is the overnight just in time world of UPS. They help manage the airline for them. UPS handle the most critical time sensitive shipments for their customers, such as machine parts, medical supplies, prescriptions, healthcare stuff, legal documents, etc. whatever needs to be there tomorrow for something urgent. UPS started the airline in 1987 and have grown to 245 jets and the largest cargo airline fleet in the world. Some trade direct stuff: Get Time Back on Your Side When doing business in North America, bypassing distribution centers and shipping direct to retail stores or end consumers can result in a competitive advantage. As your merchandise flows between the U. S. Canada, and Mexico borders, UPS Trade Direct ® Cross Border can eliminate inefficiencies in your North American supply chain. This results in a cost savings to you and enhanced service for your customers. Streamlined Supply Chain Let UPS act as your single source for cross-border supply chain management needs. From pickup to delivery across the Mexico/U. S. and Canada/U. S. borders, UPS Trade Dire ct Cross Border is the integrated solution that lets you focus on improving service to your customers. Definitely the UPS website is one of the most powerful tools of the company in order to attract and keep their customers loyalty.

Importance of Technology in Classroom Essay

Technology is either a boon or bane, depends how and for what purpose it’s being used. If technology is used to cure diseases in people, to help people communicate with each other across geographical boundaries, to reduce human effort by making things simple, easy and accessible, it indeed is a boon. However, if science and technology is used to prepare nuclear bombs or other weapons of war, it is harmful. As pros and cons of technology have always been debated, with some people arguing that its the best thing to have happened to human race and some totally against it, it is often wondered should the children, the future of mankind, be introduced to technology at a young age in schools? What is the importance of technology in classrooms? Let’s find out the answers†¦ Importance of Technology in the Classroom Active Participation When students are learning through technology, they are themselves looking for information on the Internet. They make their own decisions regarding the information i.e. whether it is relevant or irrelevant. They have control over how to use or present this information. Thus, one of the main benefits of using technology for classrooms is that unlike a teacher-led classroom, where students passively receive whatever information the teacher is providing, in tech savvy classrooms, students are active participants. In-depth Knowledge Jon Stewart once commented, â€Å"The Internet is just a world passing around notes in a classroom.† By using the Internet technology, obtaining information on all kinds of subjects has become very easy. A student sitting in his classroom can learn how people in a small village in Africa live life. Thus, Internet is a kind of library which is at the disposal of a student with just a click. A student can acquire in-depth knowledge on any subject using this vast resource. Real-life Work Experience The importance of technology in the classroom can be gauged from the fact that it offers an experience to students similar to the working environment that one sees in offices. In technology savvy classrooms, a teacher acts as a facilitator who sets project goals for the students and provides them with the necessary resources and guidelines to reach those goals. The student himself makes decisions with regards to the design choices, the information he wants to use and display, the resources that he will use. You may read more on the importance of science and technology. Moreover, these days, students themselves are very tech savvy and may sometimes even know more than the teacher himself. So, there is a constant exchange of information between the students and the teachers. Such an environment prepares a student to work in business organizations in the future. Increased Motivation Researches have shown that there is great importance of integrating technology in the classroom. When students are taught through slide shows or by showing films, it makes the lessons very easy and interesting for them. It helps in their learning, at the same time motivates them to attend school everyday. Thus, another importance of technology in schools is that it brings down the drop-out rates. Technical Skills Using computers on a daily basis, helps the students in developing an understanding of the various computer tools and softwares. This kind of education prepares the students and makes it easier for them to learn about the various software applications in future. You may read more on why is technology so important today. This very well defines the importance of computers in the classroom.

The new advancements in cloning an organ or a small body part Term Paper

The new advancements in cloning an organ or a small body part - Term Paper Example This is the very reason that an identical clone is formed through this process. The future of cloning depends totally on the new researches which are being done. Cloning so far has not been successful as it was expected. A sheep dolly was cloned in the year 1996 and it was considered as one of the most successful cloning experiment on an animal. Cloning has never showed any positive results on human beings. Cloning has been approved by many scientists and groups who argue that it holds the potential for many benefits for human beings and can serve to provide results and treatments that other methods have failed to provide. On the other hand, cloning has been rejected on the basis of ethical considerations. It has faced social as well as religious criticism owing to many reasons which include the fact that cloning has not yielded any major benefits as yet and also it serves to challenge the normal working and equilibrium of the world (Human cloning 2011; Phil B). Cloning is a process which can be compared to the stem cell research. Extracting stem cells and using them for curing diseases uses the process of cloning. Currently many research therapies are being carried out to find the viability of the stem cells. A study done in New England Journal of Medicine validates the use of stem cells in the patients who are suffering from leukemias. The research undertook many patients into consideration who were suffering from leukemias and their treatment options. The research then compared the patients who were provided with stem cell transplants with those who were not and it was found that stem cell transplant from newborn babies were effective in treating these patients. Thus it was concluded that leukemias can be treated with effective treatment by adult stem cells based on the process of cloning (Leukemia Patients Survive with Stem Cell Transplant, 2004). Similarly another research done by the UC researchers showed that bone marrow stem cells can be used to effecti vely treat disorders which are related to the eye. These stem cells can greatly help to cure the genetic eye disorders in children. Research done by the UC researchers was carried out on animals and the tests were positive. This showed that stem cells may also effectively work on human subjects to cure eye disorders (Bone Marrow Stem Cells May Cure Eye Disease, 2007). Not only this, but it was also found that adult stem cells can be used to cure heart attacks by the British physicians. The new treatment helped the heart muscles to recover from the shock that the treatment received. In other words because of the patients own stem cells the patient could recover from a heart attack as their heart muscles could be revived (Julie Wheldon, 2006). Another research carried out on skin cells to make them act as the stem cells worked quite effectively in treating rats with diseases of the brain. Parkisons Disease is one of the examples which the rats were suffering from and showed improvemen t because of the stem cells. This clearly shows that embryonic stem cells which are considered to be the basic cells of an organism can provide a breakthrough in treatments of different diseases which were previously not curable. (Stem Cells from skin treat brain disease in Rats, 2008). Another research being carried out in Spain shows that stem cells can greatly help to treat genetic disorders such as the Crohn’s Disease. It was found that 20% of the patients on which the stem cell transpl

Project Assignment Example | Topics and Well Written Essays - 500 words - 2

Project - Assignment Example The payoffs on the covered call position are related to the short put standing, the premium is the same as of the naked put (Kendrick, 2012). General electric trade shows the highest potential yields since it has bid premium of $1.14 that yields 12.23% and GE decreased its dividend to $10 from a high of $31 per quarter. Let’s look at the scenarios of pay offs at GE in a minimum span of six months, One has an alternative of 100 shares at the price of $18.79 and sells the shares in January at $19.00 call at $1.14 per share and after minimum number of days receive $114.00, later on prior to expiration collect $30.00 with almost three times the original expected yield. Is a risk management strategy for investors that involve use of shares and stocks to guard against the unrealized gains loss. It reduces the investor’s possible gain from the security he owns but is also a form of insurance. In the market the GE has provided certain basis from which investors can make proper analysis, example of which we use here. An investor purchased a stock of $12 that now is rated at a worth of $24 but has not put it on sell, the unrealized gains can be rated at $12. The investor can as well purchase a put option for the underlying stock if he still believes that he is not ready to sell but is also keen not to lose the gain of twelve. The investor can be able to increase the put option gain if the prices continue to rise and losses when they fall as illustrated in the graph. An option can be said to be a strategy that is used by investors in trading. It involves a simultaneous purchase and sale of two options that are categorized under the same type but have different expiration dates. The two are sold at different strike prices. The payoffs are shown by the narrowing and albeit, widening of the differences that exists between

Natural Cocaine Production in Plants Essay Example | Topics and Well Written Essays - 750 words - 1

Natural Cocaine Production in Plants - Essay Example The coca plant has similar biochemical properties as those that produce alkaloids. The coca plant belongs to a group of plants with natural alkaloids, or nitrogen-containing compounds that produce diverse effects on the physiology of humans. The alkaloid compounds in these plants are proven to have strong pharmacological effects on people and are known to contain nicotine, caffeine, quinine, morphine, atropine, strychnine, and the illegal stimulant compound cocaine. The plants that contain alkaloids include the Solanaceae or potato family, the Brassicaceae or mustard family, and the Erythroxylaceae or coca family, to which the coca plant belongs. The close relatedness of these plants is not only justified by the fact that they all contain alkaloid compounds but also by the fact that they had a common ancestor around 120 million years ago and that the alkaloid compounds that they contain obey similar biochemical pathways. The significance of this fact is that if one were to uncover th e details of the natural synthesis of cocaine, then it is possible to study it from the point of view of the other plants to which the coca plant is related (How Plants Make Cocaine, 2012). In the experiment conducted by researchers of the Max Planck Institute, in order to understand better how protein is naturally made by the coca plant, the synthesis of alkaloids in a particular species of the Solanaceae family was compared with the biochemical synthesis of cocaine in the coca plant (Secrets of Natural Cocaine Production Revealed, 2012).